The Original Silver Diner – Rockville, Maryland 1989
ONE BRAND. MULTIPLE CONCEPTS.
Silver Brands are the Contemporary Lifestyle Diner Restaurants that constantly innovate to meet the ever-changing needs of today’s lifestyles, using a customizable chef-driven menu that tastes great and is better for you. We source from local purveyors to create a balance of elevated comfort food and healthier options with contemporary flavor profiles served with authentic contagiously friendly service in an atmosphere that’s familiar in a new way.
Utilizing a kit of parts based on diner DNA, Silver Brands offer multiple restaurant variations to fit the various development and demographic needs.
SILVER DINER 1.0
7 Locations • Freestanding • Traditional Diner Interior • 5,500 – 5,800 sq. ft. • Beer & Wine Only
SILVER DINER 2.0
6 Locations • Freestanding • Modern Design • 5,800 sq. ft. • Full Bar
SILVER DINER 2.5
5 Locations • Inline • Modern Design • 6,800 – 7,100 sq. ft. • Full Bar & Patio
SILVER DINER AIRPORT
1 Location • 7,000 sq. ft. • Full Bar • Prepared Foods
In the spirit of an upscale diner, Silver is an urban gathering place offering Contemporary American Fare and Elevated Comfort food paired with Classic cocktails, American wine and craft beer.
SILVER NEW AMERICAN BRASSERIE
2 Locations • Inline • Art Deco Design • 5,500 sq. ft. • Full Bar, Patio
SILVER SOCIAL
1 Location • Art Deco Bar Design • 3,000 sq. ft. • Full Bar, Heated Covered Terrace
Our Locations
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CHEF LED FOOD INNOVATION
Silver Brands who co-founded by Chef Ype Von Hengst, who has taken an active role in creating menus that are better for you and reflect today’s lifestyles. For the past 35 years, he been at the forefront of the culinary industry, introducing local sourcing at a mass scale, healthier choices for kids, and dietary options that taste good and are good for you.
SILVER DINER
Award-winning menu featuring diner classics and healthier options using locally sourced ingredients, updated with a modern twist.
SILVER
Refined menu featuring classic and contemporary American options, and pre-prohibition style cocktails.
Timeline of Our Menus
OUR LONGEVITY IS DUE TO OUR CULTURE
Our culture is at the forefront of everything we do. We believe that empowering people to be successful and healthy in their professional life leads creating stronger communities.
PEOPLE
Our People are our Most Precious Resource. The success as a company is totally dependent on the success of our people.
Average Tenures
Front of House Associate: 4+ years
Back of House Associate: 6+ years
Managers: 9+ years
83% of GM/Ops started as Associates
50+% of Support Center started as Associates
Industry Awards
1st in Diversity & Inclusion – Washington Business Journal, 2020
People Best Practices Finalist 2018, 2019 – Black Box Intelligence
Employer of Choice Winner 2022 – Black Box Intelligence
COMMUNITY
e believe in upholding the diner tradition our being a key part of the communities we live in and serve. We actively support initiatives that promote health and wellness, especially amongst children.
Eat Well, Do Well
Our not-for-profit program, where to donate a percentage of sales to local schools’ health and fitness programs.
100% of the funds raised go to schools
Raised: $1.1 million
Real Food for Kids
During the pandemic we expanded our partnership with Real Food for Kids to provide free nourishing meals for families in need.
Prepared 75K Free Meals
Raised: $125K for Families in Need
Chefs in Residence
Chef Ype Von Hengst partnered with Montgomery County Maryland public schools to create new plant-based items for their school lunch menu